After many failed attempts in the past to get virtual reality devices in the living room, companies are finding relative successes in the area. The big question today is whether or not virtual reality will become the way we watch television in the future to come.
If we look at the market right now, VR headsets are moving forward in the gaming industry. It makes sense for headset creators to target this space seeing as computer gamers are more likely to adopt new technology at a faster rate than regular consumers are.
At the end of the day, companies have to take into consideration that virtual reality might never take off in a huge way where gaming is concerned, and as such, the requirement for a new target will become vital.
Can VR headsets change television?
Let’s be honest here; the television industry has barely changed over the past decades. We still require a screen sitting in our living room to enjoy what content creators have to offer. It’s one of the reasons why streaming services such as Netflix and YouTube have gained traction.
The TV industry needs that one piece of important element to regain its footing, and you know what, VR could be it.
Already, several TV firms are looking into virtual reality. We know this due to the recently held MIPTV industry conference in the city of Cannes. Tech companies, broadcasters, and producers are all interested in at least seeing where this VR excitement goes. It hasn’t begun yet, but eventually, some will attempt to bring content to VR for all the folks who loves to watch TV.
“We will all have superpowers. Because in virtual reality you can be anyone, you can go anywhere, and you can create anything,” according to HTC’s Rikard Steiber during his keynote speech. “We’re just at the beginning of what the technology can do. It’s a new computing platform: it’s going to be the next mass medium.”
Younger generation cutting the cord
The TV industry isn’t feeling well about the migration of younger viewers to the likes of HBO, Netflix, and YouTube. Because of this, we are bound to see TV channels partner with VR headset makers in a bid to regain that cool factor.
There’s a huge challenge here. YouTube, Netflix, and HBO are more popular that virtual reality headsets. Yes, the Sony PlayStation VR device has sold over 1 million units since it became available in late 2016. However, it’s targeted to gamers and only available on a single platform.
Overall, 20 million VR devices have been sold so far, which is a far cry from a number of users taking advantage of YouTube on a daily basis. For any form of success, the number of VR headsets in the home will have to grow substantially in the years to come. From there, the TV industry will no doubt begin to release content slowly to test the waters.
Chances are, VR will likely find its footing in the moving industry. We envision movie theaters of the future to abandon 3D glasses in favor of VR headsets.