In a fiercely competitive market, manufacturers’ and service providers need to cast their nets wide to stand a chance of being noticed by the consumers. What sponsored contents and activities offer towards this end is unparalleled. Visibility is key in the battle of market outreach which at TechDigg we strive to align the position and credentials of your service and products deliverables with the consumers while at the same time offering perceptive analysis of the same.
Advertorial stems from fusing two ideologies: editorial and advertisement. Simply put it that it serves to simulate editorial content with a hidden agenda of conveying the objectives of a specific brand. It offers one of the proven channels to get the attention of new audiences.
Where does that leave the traditional banner adverts? Solve media couldn’t have put it any better by suggesting that your chances of surviving a plane crash are exceedingly greater than that of you clicking on a banner advert. The message is roped in what the consumer stands to gain. Editorials sound less of an advertisement gimmick. An attribute that echoes David Ogilvy sentiments that say, “It has been found that the less an advertisement looks like an advertisement and the more it looks like an editorial, the more readers stop, look and read.” He foretold the banner blindness phenomenon and offered a solution to it. A lesson which is taken seriously at TechDigg: a soft canvassing for your product through our editorial content monthly or quarter analysis in the technology innovation realms.
Articles / Blog Posts
As the old Latin adage goes “Repetitio est mater studiorum.”. Loosely translated to English to imply that “repetition is the mother of all learning”. Similarly, to have a lasting impression and impact on the consumers, a chain of sponsored content is highly recommended
TechDigg takes a keen interest in curating credible tech news while at the same time sending out periodically scientific breakthrough tech articles. Stating the obvious, your advert will, therefore, have an opportunity to be displayed for a protracted period of period of time and thus increase its chances of being noticed by our more than 100,000 newsletter audience.
Products Reviews and Unboxing Videos
User reviews platforms also offer you a chance to monitor and evaluate the market reception of your product. That’s where TechDigg comes in: giving an honest independent review of your product while encouraging conversation and at the same time conducting a cold sell on your products behalf. Celebrity endorsements and adverts no longer tilt the balance!