It’s no surprise that we love our brands, we get behind them and swear by them. As consumers, we love the convenience and the comfort that our favorite brands assure us with.
The mental association of assurance invigorates the confidence we muster up to invest our money and time in them. There are really only two main aspects that a brand needs to possess to become the face of its respective industry, and that’s quality and efficiency, of which by the majority of public opinion, the popular dating app Tinder has both.
Tinder has been at the top of their game for a while, using a mixture of modern technology and algorithms to assist you when you’re looking for love, or whatever else you may be questing for on the dating app.
It’s only natural that when any entity becomes successful, that there are going to be replicants that attempt to emulate the winning formula, and the new challenger that’s attempting to take Tinder’s crown is Bumble.
Bumble dating app is by no means a new idea. The entire “trim the fat” with dating through the use of an app has been around for quite some time now, but just like the late Steve Jobs, they don’t want to invent the computer, they want to make it better.
Enhancing any idea is a great way to get noticed, especially in virtual storefronts loaded with so many similar apps as competition.
Bumble’s key mission is to become the closest thing to an organic option to dating, as well, actually going outside and saying greeting to your potential life partner face to face, because who really wants some start-up tech company somewhere in San Francisco being the primary reason behind your possible marriage one day.
It’s All About the Algorithms Baby
How accurate are the algorithms on dating apps? Knowing that true love may only be an equation away will make you wonder if your dating profile is SEO optimized and remind you that your parent’s generational dating days of meeting up and making out on “Lover’s Lane” are long gone.
Thanks to modern technology, modern dating has been restructured to function like Internet search engines. Do you have all of the correct keywords to appear at the top of the search results that your partner is looking for?
Everyday I’m Bumbling
Tinder is at the tip of the iceberg when it comes to dating apps that are trying to hit that perfect point between possessing premium features and still being free, but potentially turning a profit.
There’s a slew of competition when it comes to being everyone’s primary choice for a smartphone dating app, but Bumble has approached with an alternate angle when it comes to incorporating applied research and technology into their app. That angle means more control for women.
Smart dating apps understand that the life blood of dating apps are women. Women need to be engaged and feel comfortable that they aren’t going to receive a phallic photo from a creep they meet through using a dating app. The amount of creepy people you can meet online has only been enhanced since the days of AOL dial-up chat rooms, and Bumble understands that a filtered approach in the app can filter out much frustration.
To Bumble or Not to Bumble
Opening the Bumble app feels all too familiar as the interface feels the same as Tinder with the famous swipe right to “like,” and swipe left to look for someone more suitable. This comes as no surprise as the creator of the app, Whitney Wolfe, is an ex-Tinder employee herself.
The primary difference between apps is men aren’t allowed to message women first when they match, which by default, won’t allow random creepy messages to seep through from other app users that you have no explicit or implied interest in.
Bumble is a technological breath of fresh air for women thanks to the filters in place to limit a barrage of unwanted and even salacious messages that can be found on many other free dating apps like OkCupid and Plenty of Fish.
Let us know if you have or will be giving Bumble a try below.