Folks interested in jumping on the YouTube bandwagon to make a quick buck are not fuming at the mouth after Google announced that all channels must now have a minimum of 10,000 views to begin making money from advertisements.
The reasoning behind this move is all about putting a halt to individuals who are seeking to take part in a possible quick money scheme. Furthermore, the company wants to stop folks from stealing content from others in the hopes to increase their channel’s viewership.
The new policy is active right now
YouTube’s announcement of the new 10,000 rule isn’t about a plan for the future. It’s active right now, and it affects all existing and future channels that are below the 10,000 views threshold.
“Starting today, we will no longer serve ads on YPP videos until the channel reaches 10k lifetime views. This new threshold gives us enough information to determine the validity of a channel. It also allows us to confirm if a channel is following our community guidelines and advertiser policies,” says YouTube in a blog post.
What is happening here came two weeks after several advertisers pulled ads from YouTube after reports claim brands were running ads against content they have no agreement with. Clearly, this new approach is to appease to advertisers, and you know what? It’s not a bad idea after-all.
It doesn’t end there, Bob
Here’s the thing, YouTube is going even further with its new policy. You see, once a channel hits the threshold of 10,000, the creator must apply to host advertisements on his or her channel. Google will take this opportunity to review all channels before deciding whether they deserve to have ads attached to videos.
For creators to have success, they must follow advertiser policies and YouTube community guidelines.
“Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules,” according to Ariel Bardin, vice president of product, in a blog post.
The company went on to state that any revenue earned by channels with less than 10,000 overall views will not be removed. Just expect videos with no ads until the threshold is met, and from there, one must apply for ads all over again.
Better late than never
YouTube should have done this a long time ago. Content creators have for a long time complained of other creators stealing content to prop up their channels. It’s a practice known about for years, but it matters not because something is being done to keep things under control.