Messenger, which is Facebook’s homegrown app has reached an all-time milestone of 1.2 billion active users of the service on a monthly basis, which is almost 20 percent of the world’s population.
The milestone was announced ahead of Facebook’s yearly conference for software developers next week and is key to Facebook’s push to get more out of the day from users. Facebook seems to be molding Messenger into more than just a chat application. Increasingly, the application is its own social sphere where people are able to share everyday moments in a more private manner than the parent platform, Facebook.
There are some that have misgivings about the platform considering Facebook forces users to download it, unlike Whatsapp, which is still a larger messaging service. Messenger has evolved over the years from a simple messaging service to a social network, which can also handle all SMS messages and place the users’ messages from multiple origins into one app.
Facebook Messenger also recently added Stories to the app, thus taking Snapchat and bringing it into their messaging service.
Though the app debuted in 2011, it did not really catch on until 2014 when Facebook removed the messaging app from the main app. It hit 1-billion monthly active users as of July, which is double the users than it had in November 2014. It seems to be growing a bit slower considering it grew to 1 billion users from a figure of 800 million within a period of six months.
Messenger is crediting the latest increase of 200 million users to the new product features in the past few months, including group video calling and a camera with stickers, frames, masks and other attributes. It is also pointing to Messenger Day, which is a feature that is borrowed from rival platform, Snapchat, which encourages its users to share digital records that disappear within a period of 24 hours.
The fact that it has surpassed the billion user app club is a great achievement for the program. Facebook has three applications that have more than 1 billion monthly users. Google has seven.
Facebook CEO, Mark Zuckerberg, has the belief that Facebook’s messaging apps are going to carve the path for the social media platform’s success in the years to come. Facebook, which makes a lot of its revenue from adverts, is looking toward ways of generating revenue from these apps. While it is still pushing into commerce, Messenger seems to be focused on advertising in order to generate revenue from the 1.2 billion users.
Messenger also seems to be ideal for corporations, considering Chatbots are not part of the system. Firms are able to do their customer service over Facebook instead of forcing the users to call them or utilize their chat client.
This is a simpler way considering a lot of people follow companies that they use on Facebook already. Facebook Messenger seems to have a bright future ahead and it may not be too long before it grows to 1.5 or even 2 billion monthly active users.