Food delivery services are quite possibly one of the best things to come to fruition in this decade. With companies like GrubHub and Postmates doing all of the parts of eating out we hate – which is literally everything except stuffing our faces – we are able to order our meals with our smartphones or laptops and do others tasks while our food is in transit.

We also have healthier food delivery services like Blue Apron and HelloFresh for when we want to actually make a meal at home, but don’t want to deal with the lines at Trader Joe’s. Why wouldn’t we try to pass this on to the next generation? With Little Spoon, the company that lets you custom order homemade baby food and have it delivered, the first step in that direction has officially been taken.

Perfecting the Baby Food Delivery Service

This is not the first baby food delivery service to ever try to tackle this feat. In fact, there have been many other companies that have given it a shot, but they never really took off. Shoogies, an NYC-based baby food company, has seemingly shut down. Gather, another service created by Aretha Curry, also has no website. So what separates Little Spoon from the rest?

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The idea behind the startup is to give your child nutritious food that is tasty, healthy, and hassle-free. Little Spoon also takes on the issue of buying food for your baby that goes bad before you use it, which is a growing problem for parents.

The company’s website even claims, “your baby’s food should not be older than your baby.” By pinpointing needs like this, Little Spoon is making themselves relatable to those of us that know the daily struggle of making sure our children get the nutrition they need to grow. By offering a solution to this need via food delivery, they’re just making it that much easier to accomplish.

How It Works

The process is very simple, even an overworked, tired parent can do it (which I think is the whole point)! Right now, the service is invite-only, as they are still perfecting the process and want to make sure the company’s niche market takes to it well. You can request an invite here.

Once you receive your invite and create your account, you set up your custom service. You choose what goes into your baby’s body. Each item offered by Little Spoon has a thorough description with a list of ingredients for you to know exactly what you’re getting. After you choose the foods you want, you then set up your delivery schedule.

The company does believe in providing the best customer service too, so you have the ability to cancel the service or skip a delivery at any time. You can also change your order according to what your child eats more of, doesn’t like, etc.

Little Spoon is also very comparable in price. The more you order, the more you save. If you order in bulk, each meals are around $2.99 each. If you order individually, they are $4.99 each. Compare that to Beechnut, which sells for around $4.86 per serving.

The Masterminds Behind Little Spoon

Little Spoon is based in the Bay Area, and is funded by Sean Rad from Tinder and Kyle O’Brien from Chobani, but it’s the brain child of co-founder Michelle Muller. Muller came up with the idea after she realized that there weren’t really any healthy options for her baby’s nutritional needs unless she made the food herself – and moms and dads are busy, y’all! Thus, the baby food delivery service was born.

In a recent interview with TechCrunch, Muller said, “There are better options out there for your dog than there are for your baby.” So, with the help of some very successful investors, Muller and her squad have launched Little Spoon with more than a plan and a prayer. Their hearts are in this, but they also understand the need for capital, and that’s what’s needed in a growing, but still-understated industry.

[More: Parent’s Can Finally Catch a Break With This New Baby Cushion]

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