Unintended Success

Nintendo has announced that it is going to discontinue its very popular, but rare, NES Classic Edition console much to the despair of video game fans.

The NES Classic is a small replica of Nintendo’s popular game system which came out in 1985 and features 30 pre-loaded classic games including Pac-Man, Donkey Kong, and Super Mario Bros.

The console was a retro gaming device that was introduced in November which reprised older games such as Super Mario Bros and the Legend of Zelda.


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Unintended success

According to Nintendo, the NES Classic Edition “wasn’t intended to be an ongoing long-term product despite being a hit with the consumers.” Their scarcity created a profitable and secondary market online, and soon, the NES classics had gone from a retailing price of $60 to $300. Other than that, Nintendo did not give a reason as to why they killed the device.

They said in a statement, “We encourage anyone interested in obtaining this system to check with retail outlets regarding availability. We understand that it has been difficult for many consumers to find a system, and for that, we apologize. We have paid close attention to consumer feedback, and we greatly appreciate the incredible level of consumer interest and support for this product.”

Nintendo’s decision to stop production for the console is puzzling considering it has been an unexpected hit for the firm. The demand for the NES: Classic console was so high a number of retailers, such as Wal-Mart, that there were issues keeping enough stock in spite of competition coming from more expensive consoles that had more advanced technology including PlayStation 4 Pro and X-Box One.

On to other things

Even though the console was particularly, a sleeker version of the original NES console, as released in 1983, it was constructed for the accommodation of modern televisions coming available with 30 video games from the 80s. It is possible the company stopped producing the NES Classic considering it does not want the console to cannibalize sales from the higher priced and cutting-edge Nintendo Switch, which the company released in March this year. Nintendo is hoping the Switch becomes a blockbuster hit especially seeing the previous console of the firm; the Wii U was quite unsuccessful.

In spite of Nintendo giving additional shipments and Fils-Aime which assured the fans that more $60 devices were on the way, supply never kept up with the level of demand that was there.

Fils-Aime also noted in the same interview that Nintendo was placing a lot of energy into getting the Switch out to the consumers. Switch sales seem to be quite brisk though it may be that Nintendo was worrying about the $60 console outshining the one for $300.

It could be that it was not just a problem bringing out both of the machines in a timely manner. Maybe it was the fact Nintendo did not want to be known for creating groundbreaking consoles. Perhaps Nintendo is not selling the NES Classic in America as it is not the money maker that one would expect. Whatever the reason, the cancellation of the NES Classic means that Nintendo is trying to remove themselves from ‘Nostalgia land,’ at least until the Switch gains some mileage.

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