A job search is scientifically a pain in the ass. At least, I’m pretty sure that’s what science says these days.

Spending hours on end trying to find a good ad, researching the company, customizing the resume and cover letter, it’s all tedious but necessary. It’s the way it has to be, right?

A new service called Monikl thinks otherwise. They’ve rolled out a new platform that promises to bring the “flawless” record of online dating to job seekers.

Cautiously optimistic, I decided to give this new service a try. Maybe they can finally end the job search headache with a few simple clicks… maybe.

The Job Search Process


Signing up for Monikl as a job seeker is similar to creating an account for any other web service or app.

You start with creating a username and password, then proceed to fill out the usual set of personal information: name, address, location, etc. Once you have an account, you get access to the backend where you can monitor your matches and messages, and change your profile settings.

Then you begin to enter job specific information.

This step starts with the usual sorts of information you’d find on a typical job application: desired position/pay, your work experience, your resume. The questions eventually get to be more broad, allowing you to make you answers unique.

While Monikl tries to stand out by encouraging a more in depth kind of job search process, I found it difficult to stray away from the normal job application rhetoric. It was hard to describe myself as a “fun loving guy with lots of unique experience” instead of a “qualified, hard worker with a diverse range of work experience.”

After uploading a professional picture, like a head shot, then you move on to a series of questions. These are similar to the questions on dating sites that are meant to find your “perfect match.”

Each question is a basic “yes” or “no.” Some are the same as you’d find on a typical job application like, “Can you legally work in the United States?”

Once again, while I knew that Monikl expects honest answers, it was difficult for me not to think about these questions strategically. Would I look unqualified if I said “no” to my willingness towards working overtime? Would I come across as careless if I described myself as a fast decision maker?

Some of these questions are unavoidable in a job application setting, but it’s difficult to answer them honestly without worrying that you might be shooting yourself in the foot. More importantly, since these questions are meant to better match you to potential companies, I’m not sure if there are companies actually looking for an, “awkward, socially reserved individual who can’t multitask and needs a two-hour lunch break.”

Other questions fit better with the matching process. Many will gauge the type of company you are looking for or the type of work environment you’d prefer.

The Results

After all of that effort, you’ll be rewarded with the fruits of your labor: matches!


Okay, so on first look the results weren’t spectacular… or existent. One week later, still nothing.

Job searches are complex and long, but these results make we want to give up and become a professional gamer. If this was a dating site, I’d be on Google searching for a tanned, flat ab body to photoshop my face on.

Monikl Versus Other Services

Compared to typical job boards and search services, Monikl is an attractive idea. It seeks to automate the searching and network process, which is the part most people would prefer to skip.

Websites like Monster, Indeed, and even LinkedIn are basically job search engines. To connect with your dream job, you have to know what to search for. LinkedIn is more networking based, and therefore should be more organic, but the idea remains the same.

For some career fields, searching like this can be effective. For example, if you search for “architecture jobs,” you can reasonably expect to find results that match your qualifications.

If you have my kind of background and search for something like “public speaking jobs,” you’ll probably be greeted with 100+ speech pathologist ads and the harsh reminder of your poor education choices. This is likely for anyone with a liberal arts degree where you have to get creative to connect a philosophy degree with a “social media guru” ad.

In theory, at least, Monikl offers an attractive alternative to this process. In practice, well it’s hard to find any job with zero matches. You might as well create and answer your own job ad just to make yourself feel better.

Final Verdict

On paper, Monikl is a great idea. If someone can play match maker between job seekers and companies, sign me up. It could possibly change the usual job searching process of the better.

Unfortunately, the idea is just that, an idea. Whether it’s too early to tell or we have a DOA service remains to be seen, just like the perfect matches Monikl advertises.

Ultimately, time will tell if this idea catches on. While I wait, maybe I’ll finally find that perfect match the old fashion way… ask my mom.

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