Siri competition with Alexa based on approach

Apple is expected to announce plans in the coming week that would entail making its Siri voice assistant able to use a large variety of applications as the tech firm looks to counter the success of rival service, Alexa. Apple at first opened Siri to the developers with specialized application extensions within the latest version of the iOS system.

Apple takes the slow but sure stance

At the current developer’s conference, the insiders are predicting that Apple is going to expand the service beyond the six application groupings. In the same way as the past initiatives, Apple is predicted to take a go-slow with procedures of alleged enhancements Siri is meant to undergo.

This entails its tested method of focusing on a small number of attributes then focusing on their performance, as opposed to casting a wide net according to the engineers and artificial intelligence industry insiders.

At the present, the users may ask Siri to execute Uber ride hailing or even monitor fitness control software, though it is not able to purchase things. The Apple Pay integration aspect was rumoured to be scheduled for integration last year though apple is yet to affect the payments product as part of the Siri kit.


The precise manner in which Siri is going to be expanded is not yet clear ,and the report is actually circumstantial at best. Apple, though is definitely coming up with a competing answer to the virtual assistants including Alexa which was grown in popularity because of its capability to integrate with the home speakers as Echo does.

Though Apple is also rumored to be trying to get a dedicated Siri speaker which would be displayed alongside the alleged Siri enhancements.

Siri competition with Alexa based On approach

Even if Apple increases its particular areas of expertise, it is still not going to be a match for the 12,000 estimates tasks Alexa from Amazon is able to handle. This shows a strategic difference between the ways the two tech rivals operate. Apple is depending that customers are not going to utilize voice commands without an experience that is comparable to speaking with a person so it may be limiting as to what the service would be able to do in order to make sure it works in an effective manner.

The same thing does not apply to Amazon’s Alexa as it puts emphasis on the fact that the voice assistant with the most features or skills is going to have the largest following even if it may at times make errors and takes more effort to get used to.

This difference in approaches seems to be concluding as the virtual assistants which respond to voice commands become a priority for the head tech firms that want to come up with new methods of engaging the clients and making more revenue from online services and shopping.

On the one hand, we have a service that has fewer options for the clients but is immaculate in its execution of the few it possesses, while on the other hand, the rival service has many attributes but is not exactly user-friendly and is prone to errors. It could depend on the type of client as regards preference, though each seems to have its means of reaching the same customer base.

[See more: Samsung’s Bixby Dead on Arrival Thanks to Siri]