Volvo Tentatively Launches 5 Models in Line with Project

Volvo has announced that it is phasing out combustion based motor vehicles and moving towards hybrid or electric cars. Apparently, every new model launched from 2019 is going to have an electric motor which is a significant bet by the car-maker the age of the internal combustion engine is coming to an end.

Volvo Tentatively Launches 5 Models in Line with Project

The Swedish based automaker sold about 500,000 cars in the previous year, which is significantly less as compared to the larger car firms including Toyota, General Motors and Volkswagen and it is greater than the 76,000 sold by Tesla.

Its strategy maintains that between 2019 and 2021, Volvo is going to re-launch three fully electric vehicles and two high performance vehicles from Polestar that could be spun into a separate premium company.


Volvo claimed these models are going to be supplemented by range of petrol, as well as, diesel plug in hybrid and mild hybrid 48 volt alternatives for every model. Volvo Cars president, Hakan Samuelsson claimed the decision was about the customer as the population is increasingly demanding electrified vehicles and the company would like to respond to the client base’s current as well as future needs.

The decision also comes after the German law making bodies moved to ban petrol powered vehicles from being sold by the year 2030 and this allows for a window into potential regulations that will be used in the future by the European union. The current plan would effectively phase out fossil fuel powered cars from the market within 13 years.

The End of an Era?

Volvo Cars, which had been previously owned by Geely, the Chinese auto manufacturer since 2010, currently sells only plug in hybrids but not a fully electric model. There are others who have endeavored down this road.

The conventional manufacturers such as Audi and BMW are electrifying their line-ups so as to meet the increasing emission regulations and better compete with upcoming electric car specialist, Tesla. This has resulted in investments in electric car models as well as autonomous systems which have been experimented by Nissan and Mercedes extensively.

BMW has claimed an all-electric model called the iNext should replace the 7-series as the flagship model in 2021. Daimler’s Mercedes is also not being left behind considering its plans to release at least 10 new electric models by the year 2022.

Both BMW and Mercedes expect the battery powered vehicles to make up for at least a quarter of their sales in about 10 years. Audi is claiming every model line should have at least one electric or hybrid variant by the year 2020.

The market for electric vehicles is broadening with authorities in major markets like China endeavoring at ambitious production quotas which would be enforced through the use of fines upon the manufacturers.

So, this is a forceful move toward electrical powered vehicles to lessen dependency on fossil fuels. With the current rate, Volvo is going to be among the brands that stand for electric powered machines which are increasing every year.

The decade of the 2020’s will see the extinguishing of fossil fuel powered machinery around the globe and inspire a new era of cleaner and more economical fuels.