We love to watch TV, but we hate being tied down. Because of that, streaming services have taken over. While Netflix, Amazon and Hulu take up most of our streaming budget, companies like Apple and Google are also gearing up to get in on the game. Even Disney has announced its plans to pull content from Netflix, which has us all thinking its got plans to launch a service of its own.
Social media sites are jumping on the bandwagon, too. Facebook has made some changes to its interface to launch ‘Watch’, which is a platform the company is using to give users access to TV shows. As we all know, the biggest social media site in the world has always been keen on launching different services and perfecting or evolving them over time. This has us wondering what exactly the team behind ‘Watch‘ has planned for both the near and distant future.
What we can expect from ‘Watch’
The new feature is not going to replace network television (at least not just yet), so don’t get your hopes up. The service is essentially an alternative to YouTube as a place for creators to showcase their own episodes or series on a new platform. While the content is amateur, the setup is much more sturdy than YouTube was when it first launched. Once again, Facebook is taking note of mistakes made and lessons learned by other companies and tweaking them in a way that looks original, but really isn’t.
Now that ‘Watch’ has launched, the company is going to take a little while to see the initial impact of the service and make any necessary changes to make it more stable, give users more options, and more. The feature is only available to users in the United States for now, but once Facebook deems it worthy enough, ‘Watch’ will roll out worldwide. Lucky us, huh?
Why did Facebook launch the service?
It seems that Facebook is working to offer more services to users under its ever-growing umbrella. According to the company’s announcement, the new service is “for all creators and publishers to find an audience, build a community of passionate fans, and earn money for their work.”
Some of the shows Facebook thinks could succeed on the ‘Watch’ platform include “shows that engage fans and community” like Nas Daily and shows that connect with fans such as Gabby Bernstein’s self-titled series that highlight’s the New York Times bestselling author’s advice to those who need it. Others like Kitchen Little, a funny show about kids who watch a how-to video of a recipe and instruct professional chefs on how to make it, and live events like MLB games, which Facebook announced a partnership with earlier this year, are also on the company’s shortlist.
Facebook really crept this one up on us. ‘Watch’ obviously has some spit-shining to undergo in the few weeks, and could end up being tossed into the trash heap if it doesn’t gain much traction. Let’s just hope this isn’t one of Facebook’s failed project like the coupon service that only lasted four months. I support this endeavor 100%, I just wish there was more to offer in this initial launch.