If you plan on taking advantage of Amazon’s meal delivery service, and you want to rely solely on the food that comes to your door, you might be able to get rid of your refrigerator for good. Who doesn’t need more cabinet space anyway, right? According to Reuters, Amazon may be introducing military technology to deliver effortless meals to customers without sacrificing taste or quality.
Anyone who knows someone in the military has heard of MREs (Meals Ready to Eat). These meals are used by military personnel in the field when other food supply options are unavailable. They are usually packets of a powder that are mixed with water to create a source of nutrition for the soldiers. Amazon is taking this concept to introduce a form of MREs to the consumer market – except they plan to make them a little more delicious.
How Amazon could change meal delivery service
Sticking to its usual strategy, Amazon saw a need and recruited companies that are more knowledgable on the issue to help create a better process. In this case, the company has teamed up with 915 Labs to produce their version of MREs.
Amazon and 915 Labs want to bring MATS (microwave assisted thermal sterilization) to the forefront of meal prep. MATS, unlike MREs create a much more tasty product in the end and they last much longer – up to one year on the shelf. By integrating MATS into the newly developed meal delivery service, the teams behind the project hope to provide an alternative to the frozen dinners we’ve enjoyed for over half a century. If successful, Amazon could really change the way we shop for food through having it delivered.
Amazon’s foray into food
Amazon has a history of thinking outside the box to change the way we shop for different things. The company’s new meal delivery service isn’t its first dive into the food industry, either. Recently, the online retail giant acquired Whole Foods and also looked into launching a competitor for Blue Apron, so this venture doesn’t really surprise us.
We’re not exactly sure what Amazon is planning to do with its food-focused business deals, but if the past is any indication, we’re sure whatever the company decides to do will be super creative. I’m still on the fence, but would you consider buying into this new meal delivery service? Perhaps if they included it in my Prime membership I’d reconsider.