EMotion, Fisker is Back and Set to Debut at CES 2018

Henry Fisker recently announced the first vehicle from his new electric vehicle manufacturer, the EMotion Sport will debut at the CES 2018. According to Fisker, the unveiling of the EMotion is going to concentrate on the vehicle’s tech which should incorporate a new battery pack that allows a 9-minute charging time up from the previous 30 minute Tesla Supercharger charging time. Fisker has claimed this would not be allowed using a proprietary system known as the ‘UltraCharger’.

EMotion Features

The EMotion is to come available with LIDAR that enables Level 4 autonomous driving capabilities though Fisker states it is still being developed and so it is not clear if would be launched with the rest of the vehicle. Though, the EMotion may be a potential for the autonomous driving sector if primed well enough. Thus far, the design and aesthetics of the EMotion are public knowledge as well as, the $129,000 starting price. Allegedly, it should also allow for a 400-mile range and Level 4 autonomy hence the hints the vehicle will be made for self-driving.

Reservations for models are currently open to buyers who are interested even though the first deliveries are not going to be made until 2019. In the same period, a number of high-end models from Mercedes and Audi are expected to launch EV options for the luxury segment. Unfortunately, they are likely to get more attention at the international auto shows. The EMotion though has been said to be mirroring Tesla designs and especially the Model S when it comes to the pricing.

Interestingly enough, the firm claimed they are also working on an affordable version to be priced at $34,000 that is supposed to compete with the Tesla Model 3. This variant should be in the market by the year 2020.

Second Try for Fisker

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The EMotion will be the car maker’s second crack at the auto industry. The first time, Fisker Automotive became bankrupt leading to an acquisition by the Wanxiang Group from China that renamed it Karma. Incidentally, the company debuted the first EV model, the Revero. As such, the Danish car maker has been planning its comeback since the first luxury plug in hybrid went out of production in 2011.

Fisker Automotive filed for solvency protection two years after this event and it was in 2014 that it was sold to the Chinese for $149 million. Interestingly enough it seems that its tenacity along with long standing ties to the automotive space is exactly what has brought it back to the auto manufacturing world. After all, it was responsible for the Z8 and Aston Martin Vantage designs.

As concerns, Fisker’s subtle rivalry with Tesla, one might say, they have too much ground to cover in order to catch up with the autonomous driving guru. Where Fisker had failed to navigate the market initially, Tesla made considerable steps. Their first milestone was the Model 3 which according to the market is set to propel Tesla into the stratosphere.

Of course, though it is a big pie to divide considering EV alternatives still just account for 1 percent of the new vehicle sales. The average pricing of models from both Tesla and now Fisker will attract attention from the already interested market and the other brands are picking up on that.

Volvo, Mitsubishi, Nissan, and Audi are currently working towards making a percentage of their line ups, EV based. This is a clear indication as to the potential of the EV market and the future of the auto industry.

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