You can try and hide it, Elon Musk, but we know what you’re up to. Anyone who has even looked at a Tesla wants to see a sleek new streaming service come out of the woodwork. When you think about it, a service like that is one of the few things Musk and his team of innovators haven’t done yet.

Well buckle up, everyone. Tesla’s latest software update is dropping some hints as to what may be coming in the very near future. According to a report from Electrek, there are a few clues within the coding of the software update that are leading us to believe Tesla owners may soon have the ability to get their entertainment from the tech and auto maker.

Don’t call it ‘TTunes’

Electrek also points out that the streaming service could go by the name ‘TTunes’, as hinted by Musk himself. I was not a fan of the name, and luckily Elon came forward and admitted his sense of humor got the best of him on that one.

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So what will the new streaming service be called? Tesla Tunes? Tesla Music? Will there be more than just music available? Over the past few months, Tesla has reach out to various record labels and other companies as it gears up to go live with its new service.

Recode reported back in June that sources within the music industry had come forward to confirm what Musk’s company was doing. “Music industry sources say the carmaker has had talks with all of the major labels about licensing a proprietary music service that would come bundled with its cars, which already come equipped with a high-tech dashboard and internet connectivity.”

Perhaps Musk is also asking around for name suggestions while he’s at it.

Does Tesla need a streaming service?

Do car lovers need vehicles that cost more than the average home? No, but they still prefer them over a Geo Metro or a YUGO. My point is, Tesla knows there is an opportunity here. Much like Amazon’s Jeff Bezos, Musk has made the vast majority of his wealth by being able to cut out the middle man. Now that we are getting closer to killing FM radio and replacing it with satellite services or applications like CarPlay, the company wants to capitalize on this venture.

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It’s also worth noting that by implementing its own technology into its vehicles, Tesla is also maintaining creative control over content, doing away with pesky contracts between multi-billion dollar companies, and giving his customers the experience they want and deserve. So why not, right?

I have always been a huge fan of Elon Musk, and not just because he designs awesome cars. He has always had a knack for finding a void, but also the drive to fill it. This new streaming service from Tesla is just another way he’s providing a much needed product. If he can make a few bucks off it, then more power to him.

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